Liquid Death is a canned water company that has gained a lot of attention since its inception in 2019. The brand’s unique name, “Liquid Death,” has caught the attention of many consumers and investors alike. The company’s tagline, “Murder Your Thirst,” has also helped to create buzz around the brand.
Many people are curious about who owns Liquid Death. The CEO and co-founder of the company is Mike Cessario, a punk rock musician and entrepreneurship enthusiast. He co-founded the brand in 2019 and has since raised $525 million in 2022. The company’s success has led to its valuation at $700 million, making it a major player in the canned water industry.
Who Owns Liquid Death
Liquid Death is a canned water company founded by Mike Cessario in 2019. The brand has gained popularity due to its unique and edgy marketing tactics, which have helped it to stand out in a crowded market.
As of October 2023, Liquid Death is owned by a group of investors, including Velvet Sea Ventures, Liquid Death’s CEO and co-founder Mike Cessario, and other private investors. According to Forbes, the company has a valuation of $700 million, making it one of the most valuable water brands in the world.
Liquid Death’s investors include a mix of venture capital firms and individuals with experience in the food and beverage industry. Some of the notable investors include Velvet Sea Ventures, which is a venture capital firm that focuses on consumer brands, and Mark Rampolla, the founder of Zico Coconut Water.
Mike Cessario, the CEO and co-founder of Liquid Death, is deeply involved in the company’s operations and marketing. He has a background in marketing and design and has worked with various brands in the past. Cessario’s passion for metal and punk rock has also influenced the brand’s marketing strategy, which includes partnerships with various bands and musicians.
In summary, Liquid Death is owned by a group of investors, including Velvet Sea Ventures, Mike Cessario, and other private investors. The company has a valuation of $700 million and is one of the most valuable water brands in the world.
Founders and Key People
Liquid Death is a canned water company founded by Mike Cessario, who also serves as its CEO. Cessario came up with the idea of placing bottled water in a tallboy can during the 2008 Warped Tour. He noticed that performers preferred to drink water rather than the products made by their energy drink sponsors. Cessario co-founded Liquid Death alongside Jon-Ryan Riggins, although the brand is officially owned by Cessario.
Cessario has a background in advertising, having worked as a creative director at various agencies before founding Liquid Death. He has been featured in several interviews, discussing the brand’s unconventional marketing strategy and the challenges of disrupting the bottled water industry.
In addition to Cessario and Riggins, Liquid Death has attracted investment from a variety of notable figures in the business and entertainment worlds. Some of the brand’s investors include the Dollar Shave Club’s founder and CEO, Michael Dubin; the Twitter co-founder Biz Stone; and Jen Rubio, the co-founder of the luggage brand Away. Since then, Liquid Death has partnered with a handful of celebrities, such as Joe Manganiello, Steve Aoki, and Wiz Khalifa.
As of October 2023, the company has grown rapidly and is not publicly traded. It is owned by Cessario and has attracted significant attention for its unique branding and marketing strategy.
Company History
Liquid Death is a canned water company founded by Mike Cessario in 2018. The brand’s name and tagline, “murder your thirst,” reflect its unconventional approach to marketing. The company’s mission is to disrupt the bottled water industry by offering an alternative to plastic bottles that are harmful to the environment.
In January 2019, the drink began selling to consumers on its website. Liquid Death’s water is sourced from the Austrian Alps and canned by Wilderness Asset Holdings LLC in Virginia, US. The brand has gained a lot of attention and popularity among the younger generation, and its social media presence has been a significant factor in its success.
Since its inception, Liquid Death has raised an impressive amount of funding. In 2019, the company raised $1.6 million in seed funding, followed by a $9 million Series A funding round in 2020. In August 2021, the company secured $50 million in Series C funding, which was used to expand its product line and increase its marketing efforts.
As of 2022, Liquid Death is valued at $700 million, making it one of the fastest-growing beverage companies in the United States. The brand’s success can be attributed to its unique branding, sustainable packaging, and commitment to environmental causes.
Investors and Funding
Liquid Death, the canned water brand that markets itself as an alternative to plastic bottled water, has raised a significant amount of funding since its launch in 2019. According to Crunchbase, the company has raised a total of $200.6 million in funding over 7 rounds as of October 2022.
The latest funding round, a Series D, was raised on October 3, 2022. Liquid Death raised $75 million in that round, bringing its valuation to $525 million. The company’s valuation has increased significantly since its launch, with a valuation of $45 million in 2020 and $180 million in 2021.
Liquid Death’s funding has come from a total of 29 investors, including 4 lead investors. Some of the company’s notable investors include Velvet Sea Ventures, Third Prime, and Orkila Capital. The funding has been used to expand the brand and roll out new products, including flavored water.
Liquid Death’s IPO was announced in 2022, and the company plans to go public in the near future. The company has also been expanding its distribution, with its products now available in over 29,000 locations throughout the United States, including Whole Foods, Target, Safeway, and 7-Eleven stores.
Overall, Liquid Death has been successful in raising significant funding from a variety of investors, which has allowed the company to expand its brand and reach a wider audience. The company’s IPO and continued expansion are expected to further increase its valuation and presence in the market.
Brand Image and Marketing
Liquid Death has gained a reputation for being a unique and edgy brand in the beverage industry. The brand’s marketing strategy is centered around “murdering your thirst” and using metal-inspired branding to appeal to a younger demographic.
One of the ways Liquid Death has differentiated itself from other water brands is through its packaging. The brand’s cans resemble beer cans and feature bold, eye-catching designs that stand out on store shelves. The packaging is also environmentally friendly, as the cans are made from recyclable aluminum and are easily stackable for efficient shipping and storage.
Liquid Death’s marketing campaigns have also been a major factor in the brand’s success. The brand has embraced social media and influencer marketing, partnering with celebrities like Joe Manganiello, Steve Aoki, and Wiz Khalifa to promote the brand. The brand has also created viral marketing campaigns, such as the “Death to Plastic” campaign, which encourages consumers to switch from single-use plastic water bottles to Liquid Death’s aluminum cans.
Overall, Liquid Death’s brand image and marketing strategy have helped the brand stand out in a crowded market. By targeting a younger demographic with unique packaging and edgy marketing, the brand has been able to carve out a niche for itself in the beverage industry.
Product Line
Liquid Death is a canned water company that offers a unique product line. The company’s flagship product is its canned spring water, which is sourced from the Austrian Alps. The water is packaged in a 16.9 US fl oz (500 ml) “tallboy” drink can, making it easy to carry and consume on the go.
In addition to its original spring water, Liquid Death offers a range of flavored water options. These include sparkling water in flavors like grapefruit and blackberry, as well as still water with added electrolytes. The company also offers a variety pack that includes all of its flavors, allowing customers to try them all.
One of the unique aspects of Liquid Death’s product line is its focus on sustainability. The company uses aluminum cans for its water packaging, which are infinitely recyclable and have a lower carbon footprint than plastic bottles. Additionally, the company donates a portion of its profits to environmental non-profits, further supporting its commitment to sustainability.
Overall, Liquid Death’s product line offers a range of options for customers who are looking for a refreshing and sustainable beverage. With its unique packaging and commitment to environmental causes, the company has carved out a niche in the crowded bottled water market.
Market Presence
Liquid Death has quickly gained popularity since its launch in 2019. As of 2022, the brand is carried in more than 29,000 locations throughout the United States, including Whole Foods, Target, Safeway, and 7-Eleven stores. The brand’s success can be attributed to its unique marketing strategy, which targets a niche audience of consumers looking for an alternative to traditional bottled water.
In addition to its brick-and-mortar presence, Liquid Death has a strong online presence. The brand has an active social media following, with over 100,000 followers on Instagram and over 60,000 followers on Twitter. The brand’s website also offers an online store where customers can purchase Liquid Death merchandise, including t-shirts, hats, and stickers.
Liquid Death’s success has not gone unnoticed by investors. In January 2022, the brand raised $75 million in Series C funding, bringing its total funding to $100 million. The funding round was led by Silver Lake, with participation from existing investors, including Velvet Sea Ventures and Live Nation. The brand plans to use the funding to expand its product line and increase its marketing efforts.
Overall, Liquid Death has established a strong market presence in a relatively short amount of time. Its unique branding and marketing strategy have helped it stand out in a crowded market, and its growing popularity is a testament to the brand’s success.
Conclusion
In conclusion, Liquid Death is a privately owned water brand that has quickly gained popularity among consumers. The company was founded by Mike Cessario, a graphic designer, who was inspired to create the brand after watching attendees at a Vans Warped Tour drink water out of Monster Energy cans.
Since its inception, Liquid Death has raised $1.6 million in startup funds and has been valued at $525 million by its backers as of 2022. The company’s unique branding and marketing strategies have helped it to stand out in a crowded market and attract a loyal following of consumers who appreciate the brand’s irreverent approach to hydration.
As of 2023, Liquid Death is valued at $700 million, according to CNN. The brand’s success has been driven in part by its partnerships with popular stores such as Target, 7-Eleven, and Whole Foods, as well as its presence at concerts and music festivals.
While Liquid Death’s success has been impressive, it remains to be seen whether the brand can continue to grow and maintain its market position in the face of increasing competition. However, with its innovative marketing, unique branding, and commitment to sustainability, Liquid Death is well-positioned to continue to appeal to consumers who are looking for something different in their bottled water.